About Us.
ETTEM LAW PLLC provides focused U.S. trademark and brand-related legal services for Korean and global founders operating in the U.S. market. The practice emphasizes clear scope, predictable processes, and preventive legal structure—so businesses can move forward with reduced legal uncertainty.
Jane Hong, Esq.
Licensed U.S. attorney (New York).
J.D., GW Law — Presidential Award for Pro Bono.
LL.M., Leiden University Law School — Youngest award recipient (Best Paper on European Air Law).
Yale Law School — Legal English Program.
98%
USPTO Office Action Success Rate (as of Jan. 2026)
800+
Contracts Reviewed: Across branding, licensing, and commercialization matters related to U.S. market entry and operations.
80+
Trusted by Brand Owners
Areas of Practice
01
Trademark Registration & Portfolio Management
U.S. trademark clearance, application filing, and USPTO office action responses, with an emphasis on registrability, proper classification, and long-term portfolio maintenance.
02
Brand-Related Contract Review
Review of contracts related to branding and IP commercialization, including licensing, agency, and content-related agreements.
03
Federal Administrative Matters
Support for non-litigation proceedings, including refusals and administrative filings before U.S. agencies, where applicable.
Jurisdiction & Scope
Admitted to practice in New York.
Practice limited to U.S. federal law and New York matters, where applicable.